Celebs who sold their souls for a paycheck
Celebrity endorsements are not a new phenomenon. They've been around pretty much as long as celebrities. People in power figured out long ago that putting a face people know and love to a product or service you are trying to sell gets results, though sometimes it can have the opposite effect on said celebrity.
Nobody can blame an up-and-comer for using an established brand to broaden their audience, but when A-listers start hawking ice cream and underwear, that's when you realize some stars may never have deep enough pockets.
Scarlett Johansson—SodaStreamAaron Carter talks estranged relationship with Backstreet Boy brother Nick
All she did was mix some plain water with bubbles and add a dash of flavor, yet instead of a refreshing beverage, Scarlett Johansson stirred up a media storm. The A-list beauty's eight-year relationship with Oxfam came to an ugly end when she appeared in a commercial for SodaStream against the humanitarian organization's wishes. The nonprofit was reportedly unhappy that its ambassador was supporting an Israeli company that operates a factory in the occupied West Bank, considered an illegal practice under international law.
"While Oxfam respects the independence of our ambassadors, Ms Johansson's role promoting the company SodaStream is incompatible with her role as an Oxfam Global Ambassador," the organization said in a statement. "Oxfam believes that businesses, such as SodaStream, that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support."
The Ghost in the Shell star came out swinging in an interview with the Observer (via The Guardian), saying she stood by her decision. "I was aware of that particular factory before I signed," she said. "And it still doesn't seem like a problem, at least not until someone comes up with a solution to the closing of that factory and leaving all those people destitute."Jury finds former DJ guilty of assaulting Taylor Swift
For more than a decade, George Clooney has been the face of high-brow Swiss coffee brand Nespresso, a company that manufactures dispensing machines to be used with its coffee pods, which it advertises as being easier than a decanter and tastier than instant brew. While some of Clooney's commercials have been mildly amusing, most have been irritatingly smug, usually built on a mixture of innuendo and porno music. The company even began bringing in special guests to play alongside Clooney, including Jack Black, Ian McShane, and Danny Devito, who joined the silver fox for Nespresso's first-ever U.S. commercial.
Clooney's lengthy relationship with the brand backfired in 2016, when the long-term cost of convenient coffee attracted attention. Researchers fear that as the popularity of Nespresso and other pod-coffee brands rises, more and more pods will end up in landfills for hundreds of years. According to the Daily Mail, the former boss of Nespresso has even called its packaging an environmental disaster. This leaves Clooney, who is outspoken on global warming and appeared in the very first 'green issue' of Vanity Fair, in a position where he's pocketed millions at the detriment of the planet. Talk about selling your soul.Award-winning actor and writer Joe Bologna dead at 82
Kevin Bacon wearing that famous Britney Spears red leather catsuit is an image that you can't unsee, and UK cell phone service provider EE knew that all too well when they cast the pair in a bizarre but begrudgingly memorable ad for Apple music.
The Footloose star hams it up as he walks down a British street listening to music and telling viewers that it is literally coming out of his ears. The misuse of the word "literally" is far from the worst thing about this particular commercial. When Bacon flicks to Britney's "Oops!…I Did It Again," he tears off his clothes and dances about in all-too-revealing leather, only to bump into the former pop star on the next corner.Willie Nelson hospitalized after experiencing breathing problems during concert
While Britney was a one-time thing (her questionable acting probably sealed that deal), Bacon jumped on the whole "Six Degrees of Kevin Bacon" thing as a way to show how well connected EE customers are, but that message failed to translate. Adturds (a British website that calls out bad advertisements) savagely lampooned the campaign. "Bacon now behaves not like a supercool movie star who you could actually have a pint with, but a creepy uncle," it said.